Will Toyota's Price Cuts Clobber Ford's Fusion?

By John Rosevear | More Articles
July 24, 2013 |

The success of Ford's hot Fusion, shown here in Hybrid trim, has put Toyota and its Camry on the defensive. Photo credit: Ford Motor Co.

Toyota's (NYSE: TM??) Camry isn't a bad car. It gets good reviews, and buyers seem to like it. But U.S. sales have fallen this year, as more compelling rivals, such as Ford's (NYSE: F??) Fusion, have gained ground. If this keeps up, Toyota's lead in the all-important midsized sedan segment could be at risk.

Toyota doesn't want that, and that's why the company has just launched a round of price cuts for its bread-and-butter sedan. In this video, Fool.com contributor John Rosevear looks at what's behind Toyota's latest move in America's sedan wars -- and at whether this will help Toyota regain lost ground from Ford and other rivals.

Toyota has struggled to gain ground in China, but Ford's sales have been booming. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", says that Ford is one of two global giants poised to reap big gains in China's historic auto boom. You can read this report right now for free -- just click here for instant access.

Source: http://feeds.fool.com/~r/usmf/foolwatch/~3/6wUiOryJLF0/story01.htm

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